The Mahindra Group today announced the launch of the first season of the Mahindra Blues Festival. The festival, a first in India, will bring international Blues superstars like Buddy Guy, Jonny Lang, Shemekia Copeland, and Matt Schofield to Mumbai. The festival will also feature home grown talent like Soulmate from Shillong, Saturday Night Blues band from Kolkata and The Luke Kenny Mojo Jukebox. The two-day weekend festival will be held on February 5-6, 2011 at the Mehboob Studio, Mumbai. As a prelude to the festival, promotional gigs will be held at Blue Frog, Mumbai, with prominent Indian Blues bands.

Speaking at the Corporate Headquarters of Mahindra Group, Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group, said, “The Blues, an American art form, ironically doesn’t get as much attention as it deserves in the country of its origin, and indeed, around the world. We would like the Mahindra Blues Festival to give this genre of music an overseas platform in the way that Montreux has done for Jazz”.

The Mahindra Blues Festival will play out at the iconic and retro Mehboob studio on February 5th and 6th, 2011. The studio will be designed specifically to create a Blues-like atmosphere, with three separate stages for multiple concerts and sessions with the artistes. The build-up to the festival will see renowned Indian Blues bands like The Beet Root Blues Band featuring Pratish Motwani & Milind Deora on December 21, 2010 and The Luke Kenny Mojo Jukebox on January 11, 2011 both at Blue Frog.